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3 Ways to Help Your Favorite New Author

I’ve never been very good at self-promotion. I’m a shy person, and half of the time, I write stuff and sort of hope nobody reads it. But I’m learning that if I want people to read my book – and I do! – then I actually do need to tell people about it. I also need to ask for help spreading the word.

Shameless use of cute baby to promote book.

Shameless use of cute baby to promote book.

I poured myself into this book for 18 months. I read thousands of studies and talked to scientists, doctors, and parents. I thought carefully and worked hard to write in a way that is informative, accessible, and helpful to parents. I tackled tough topics – like SIDS and bedsharing, breastfeeding and formula-feeding, sleep training, and vaccines (plus lots of less sensational but equally important ones) – because I think parents deserve to have science-based information on these topics. I DO want people to read this book, because it’s the book that I wish that I had nearly 5 years ago when I first became a parent. I do this work because I’m dismayed at the amount of parenting misinformation in the world, and I feel an obligation to put my scientific training to work to tip the scales back towards accurate information.

I don’t have grand illusions of this book becoming a best-seller, and I’ve never expected to earn much money from it. I’ll be glad if I can earn back what we spent on childcare so that I could write it. My professional goal is for this book to do well enough that I can publish another book when I’m ready. I expect that sales of this book will grow organically, as people find my blog on a late-night Google search and as they recommend my book to others.

If you appreciate the work I do and think it would be valuable to other parents, I would be so grateful if you would help me spread the word about my book.

  1. Write a review on Amazon or GoodReads. Like it or not, Amazon makes it easy for busy parents to buy stuff, and I know that we all use Amazon ratings to make buying decisions. If you like my book and can take just a few minutes to review it on Amazon, it means that more people will find it when they search for parenting books, and more people will have the confidence to buy it because it comes recommended. This is a HUGE help, and every review counts. GoodReads is also a great place to share your opinion, and you can enter my giveaway while you’re there. I’m also learning that some people will leave negative reviews without even reading the book. This is mean-spirited and disheartening to me, but I’m hoping that more readers will leave honest reviews so that others know what the book is really about.
  2. Suggest that your local public library buy my book. A reader recently let me know that, at her suggestion, her local library has ordered two copies of my book! As I told her, this makes my heart sing. When I peruse the parenting shelves of my local public library, I see a lot of misinformation, including books with inaccurate information on vaccines and infant feeding. If you value evidence-based parenting information, you can do your part to help other parents find it too. This is also a great option if you like my blog and want to support the book but don’t want to spend $10-20 for your own copy. If you request it from your library and they decide to buy it, then you get to be first in line to check it out! Most public libraries let you request new books through their website, and it only takes a few minutes.
  3. Share the book with your friends and social networks. My publisher is an academic press without a huge marketing machine. There isn’t a big book launch or tour for me, and I never expected that. Instead, I know that most of my sales will come from my blog and word of mouth, both online and in person. If you want to help with that, simply recommending my book to friends that are pregnant or have new babies, giving it as a shower gift, or making a brief mention of it on Facebook or Twitter can help spread the word.

I’m full of gratitude for the opportunity to write this book, and I thank you for however you are able to share it with other parents!

If you haven’t yet bought my book, you can buy it through Johns Hopkins Press (use discount code HNAF for 30% off), Amazon, Barnes and Noble, Powell’s, Indigo, Kobo, and Indiebound – or order it through your local independent bookseller.

20 Comments
  1. I just got 2 copies! For now one’s for me to read, the other (and eventually both) are for our office’s parent library. đŸ™‚

    Like

    August 17, 2015
    • Thank you so much, Kristen! I hope you like the book and find it a useful resource for parents!

      Like

      August 17, 2015
  2. Sarah #

    Hi Alice,

    Congratulations on your book’s release, I’m very excited to read it. I’m about to finish my schooling to become a midwife, which I put on hold to have my first babe. Your blog has been a great resource and I plan to plug your book as much as I can with clients looking for evidence based, not philosophy based, answers. Your book echoes what midwifery in Ontario, Canada is committed to, sharing what evidence exists, and letting the individual chose what they wish to do with that information.

    Thanks for your refreshing, and much needed, contribution to the world of parenting books. I will be placing it on midwifery clinic lending library shelves wherever I go.

    Like

    August 17, 2015
    • Thanks Sarah, it’s really great to hear from birth professionals who are committed to an evidence-based practice!

      Like

      August 17, 2015
  3. That’s such a cute baby.

    Like

    August 17, 2015
  4. pclemente@bellsouth.net #

    Dear Alice, I work with so many young nurses who are having babies. They often share experiences and I have told them in the past of your blog. Send me a copy ( I will happily pay for it . I can bring it to work . If one of them reads it and likes it the word will get out. My address is 2860 Riedling Dr. Louisville Ky. 40206. Another idea is to have a pediatrician read it and he or she could have it available for sale for their parents. Anyway love you !

    Sent from my iPhone

    >

    Like

    August 17, 2015
  5. pclemente@bellsouth.net #

    Can you make it available on Amazon? Just thinking. Also it would make a great baby shower present.

    Sent from my iPhone

    >

    Like

    August 17, 2015
    • Hi Pattie – Yes! It’s available on Amazon! Here is the link: http://www.amazon.com/The-Science-Mom-Research-Based-Guide/dp/1421417324

      I would love it if you could bring it to work to show to your colleagues. The first several chapters cover common procedures at birth and immediately postpartum – cord clamping, the vitamin K shot, eye ointment, newborn screening…. I know RNs often need to address questions about these procedures with new parents, so I think this information would be useful to them.

      Also, it’s a great idea to spread the word to pediatricians. I’ve sent review copies to several, and I know I have many who follow this blog!

      On a personal note, I miss you! I hope I can see you again soon and introduce you to the kids:)

      Like

      August 17, 2015
  6. Congratulations on your book release. I am a PR professional {(too!)apart from being a mother} so shall definitely try and promote it in India (atleast New Delhi and Gurgaon).

    Like

    August 18, 2015
  7. heidirabbach #

    I just noticed that it available for pre-order on Amazon Germany so just pre-ordered it and look forward to it being shipped (expected in about a week) – yay! I really appreciate all the effort you put into this blog and book and can’t wait to read and recommend it.

    Like

    August 18, 2015
    • Oh, that’s good to hear that it’s available to you, Heidi! Thanks for your support!

      Like

      August 18, 2015
  8. Congratulations! As a follower and as a sleep consultant I have always loved and reposted your articles that actually give that much needed scientific accurate information and stats regarding sleep training… Looking forward to the read!!

    Like

    August 19, 2015
  9. Laura #

    Our library just ordered a copy at my suggestion. I’m excited to be #1 on the holds list for it!

    Like

    August 20, 2015
    • Thanks so much, Laura! So glad to hear that my book will be on library shelves!

      Like

      August 20, 2015
  10. Reblogged this on North Melbourne Mum and commented:
    I have not read this book, but I have been following this blog on and off, and as a fellow scientist support this on two fronts, firstly as a scientist who has traversed a career change, and secondly as a scientist who supports a research based approach.

    Like

    August 24, 2015
  11. congratulations!!

    Like

    August 30, 2015
  12. Roxanne #

    Your book is already at Minneapolis Public Library. 3 hard copies and 1 digital. Already a waiting list on the hard copies!

    Like

    August 30, 2015
  13. jkgutter22 #

    I love your blog and have enjoyed reading it! Thanks for everything that you share! I am just starting my blog and have found a lot of inspiration. I have a BS in Dietetics and Nursing, but am not using it in my blog per se, but appreciate that you are using your education and background. If you get a chance to look at my blog, let me know what you think. I literally have 2 posts so far! Just getting started and still tweaking!!

    Like

    November 7, 2015

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